Partnership support for Gabrielle Chanel, featuring world-renowned prima ballerina Svetlana Zakharova

Challenges

Strengthening humanitarian and cultural cooperation in a partner country, while reinforcing the standing of the Russian high-tech sector and trust in it through support for an international event featuring world-class artists.

Building a positive, multidimensional image of the Russian high-tech sector and showcasing its contribution to cultural initiatives and the public agenda.  

Deepening trust in the sector among the public and the business community and supporting its long-term positioning.

Implementation

We supported performances at Kazakhstan’s leading venues, integrating a photo exhibition and business networking.

We placed the Russian high-tech sector’s logo across all key advertising and communications materials for the production, including outdoor advertising. We brought together high-profile guests from business, public institutions and the media.