First International Youth Festival in Uganda
Project challenges
Sustaining a positive perception of Russian nuclear technology in Africa and strengthening trust in Russian partners among young people, the educational community and regional civic groups required a clear, modern and culturally relevant form of communication. Since young people make up the majority of the population in African countries, they are the primary audience for long-term dialogue about peaceful nuclear technology, education and technological development.
Key project challenges:
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engaging young people from different African countries, both intellectually and emotionally, in discussions about science, technology and international cooperation;
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turning a complex technology agenda into an accessible and engaging format for young participants with different levels of knowledge;
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adapting the business and cultural programme to the local linguistic and cultural context while retaining a focus on the benefits of peaceful nuclear technology and the role of Russian technology;
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bringing together a broad audience, young leaders, experts and speakers in a single event combining education, communication and culture;
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delivering a complex international event while maintaining high standards of organisation and content delivery.
Implementation
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We developed the festival concept, programme and unified visual identity.
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We developed an event programme and creative concept that connected the business and cultural elements.
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The festival combined a business programme at a university in Kampala with a concert programme in Jinja, bringing together substantive discussion and an emotionally engaging cultural format.
We delivered outdoor advertising and communications support for the festival.
We brought together speakers, experts and influencers from Russia and Africa.
Results
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the international youth festival brought together young participants from Africa and Russia and provided a platform for exchanging views, knowledge and experience;
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more than 4,000 people attended the business programme;
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more than 10,000 people took part in the festival day.
The international youth festival brought together participants from Africa and Russia and created a platform for exchanging views, knowledge and experience.
The festival’s business programme attracted more than 4,000 participants.
More than 10,000 people attended the open festival day.
We created a replicable international youth festival model that we can roll out in other countries where the organisation operates and integrate into long-term humanitarian and technological cooperation programmes.
Supported by Rosatom State Corporation
Фотогалерея
